John Carter - New Extended Superbowl Spot

[youtube][/youtube] Disney returns to the big screen with John Carter, a sci-fi adventure flick based on a character from the novel A Princess of Mars by Edgar Rice Burroughs. The movie stars Taylor Kirtsch (Friday Night Lights, X-Men Origins: Wolverine), Lyn Collins (True Blood, X-Men Origins: Wolverine), and Bryan Cranston (Breaking Bad); directed by Andrew Stanton (Toy Story 3, Wall-E, Finding Nemo)

The character has actually been around since 1912 when the story was first serialized on All-Story Magazine, since then, the enigmatic war veteran of both Earth and Mars has appeared in numerous other media like comic books and newsprint.

In 2009, the movie adaptation of  Princess of Mars was released with Antonio Sabato Jr. playing John Carter and former adult video star Traci Lords playing the titular character, but this 2012 iteration of the epic saga of John Carter promises to flesh out "a sweeping action-adventure set on the mysterious and exotic planet of Barsoom (Mars)" that'll more than satisfy fans of pulp-fiction genre.

Walt Disney Pictures has lately built a reputation (and its cash coffers) with movies based on characters with strong audience appeal, like Captain Jack Sparrow (Pirates of the Caribbean), and then capitalising on its marketability by releasing another two or three more films to build a grandiose adventure franchise. And there is no reason to doubt that John Carter could get the same treatment should it garner huge returns for the company. The key for Disney here is the creation of Barsoom: will they be able to create an environment that embodies the lush and organic nature of Barsoom, or will they fail and create another humding backgrounder much like A Prince of Persia and rely solely on gratuitous shirtless scenes.

Taylor Kitsch has proven that he could command audience attention on small-screen drama, and has had already a semi-memorable stint as the mutant thief Gambit in X-Men Origins (only semi-memorable because if he did a better job, then probably a Gambit film would already be in the works, much like Ryan Reynold's Deadpool) and he certainly has the physique and mass appeal to portray the character. To be perfectly frank: there's only so much character depth a brooding, interplanetary transplantee could show in a 90-minute film, so its up to other actors -like the always brilliant Mark Strong (Green Lantern, RocknRolla) - to keep audiences engaged in the story, without relying too much on the CGI beasts the movie boasts of.

Will this be the new cash cow Disney could milk-out for the next 4 or 5 years? It certainly promises to be so based on the epic swag of a trailer above, but will audiences flock to see the former football quarterback  turned planetary warlord? We'll all find out on March 9, when John Carter is released on 3D and regular theatres worldwide.

Check back soon for a full review -RM


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